Real Deal Video

Here it is, my first ever film...sniff sniff.
I won't get too choked up, the editing has left a lot to be desired for and I'm doubting whether it makes any sense.
So on that note, here for the first time ever, A Yossra Omar Picture...for your viewing pleasure (Big props for Emily, my lead star)

Test Shots

Here are some shots i have recorded on my phone. Just trying some things out, testing the water if you will. Features the amazing Gulistan and Sumena (thanks for helping out)
I had the 'citizen sensor'in mind when doing these test shots, where for instance Gulistan would scan the QR and then answer or pose questions or statements in regards to her immediate environment.

Come aboard the storyboard

Trying to fit my ideas in actual contexts, so I started to storyboard some ideas.

1,  2,  3

4, 5, 6

6, 7

8, 9

My own little QR..

I made a QR code that is linked directly to this very blog!
Exciting stuff, but so surprisingly fuss-free.
It makes me wonder why everyone hasn't  got several of these yet. Hmm......

Commuting to & throe

Thinking about commuting and particularly as that moment to try exploit.
So here is someone's average London journey to work via underground. Something for me to chew on....




Got me thinking about the amount Londoners spend on daily transport, commuting to and throe.
I tried to find some stats about the average time the londoner spends sitting (or getting jostled) in transport and importantly how many months or even years is spent doing so as a result. Strangely enough, I had no luck.
But I came across a website that had some interesting stats on the affect of ads placed on the underground and buses on travellers.
Could prove useful considering the QR code effectiveness in getting people responding to it.

This (London) audience is constantly bombarded with advertising messages but how prevalent is ad avoidance? Which ones are achieving cut through?

A variety of methodologies were used to achieve the research including online questionnaires, travel surveys using PDAs and also ethnographic sections and interviews. 90% of the survey respondents lived within the M25.

Key facts:

• Buses and the Underground are icons of London, ahead of Nelson’s Column and other media such as the Evening Standard and Capital FM.
• The London commuter feels that there is too much advertising on TV and on the Internet but welcomes the advertising on Buses and the Tube, more so than any other media.
• Tube advertising with its captive environment provides a welcome and non-interruptive distraction. 87% of LCs prefer the Tube with advertising and ¾ have actually stood closer to a Tube poster to see it better.
• 73% of LCs also prefer buses to have advertising, which is far higher than the next most popular media with advertising, cinema at only 42%
• The problem of ad avoidance is highest amongst LCs on the Internet and radio, and is smallest for Tube and Bus.
• 58% of heavy Tube users have followed up a Tube ad, highlighting the Underground’s ability to drive response due to its captive audience and the dwell time with its media. 
• Amongst all London commuters the Tube beats radio, the Evening Standard, Metro and all other outdoor formats for its response levels.

The PDA section gave a good highlight into people’s behaviour whilst on the Underground and it provided some interesting statistics:

• 91% of LCs notice when poster ads change on the Tube.
• People are a lot calmer than previously thought despite the stereotypical frenetic nature of the system.
• People generally felt that Underground site types had good positioning, were visible and very few people found them dirty.

QR Technology

QR?
Those strange black n white block shapes you see dotted around everywhere.
Well, these shapes are nifty little so & so's.
You've probably passed 20 of them in a single commute, and had 15 of them right under your nose whilst reading your morning paper

Although they are mainly used for marketing purposes, they are great for their discreet and almost elusive quality which is refreshing when considering how agressive & garish ads are increasingly being. As well as as being economic in that you only require little ad space or printing costs to produce.

social clubs on the go